Background
The Services Industry Division (BIP) was established as part of the rebranding of SIP under the Economic Planning Unit in 2007. Starting operations on August 1, 2007, the establishment of this Division was justified by the need to give more attention to the development of the services sector, which has been identified as the largest contributor to the Gross Domestic Product (GDP).
Objectives
The Services Industry Division (BIP) is responsible for planning, formulating policies, strategies, and development programs for the services sector to strengthen it as the leading sector for the country’s economic growth. To achieve this objective, six (6) units have been established in line with the focus sub-sectors, namely:
- Macro, Finance & Private Healthcare Unit
- Professional Services & Global Trade, Bilateral & Multilateral Trade Unit
- Construction, Halal Industry, and Private Education Unit
- Logistics Services, Distribution Trade, Competition Policy, and Manufacturing-Related Services (MRS) Unit
- Arts & Culture Unit
- Tourism Unit
Main Functions
- Plan, formulate policies, strategies, and development programs for the services sector.
- Evaluate and recommend development allocations.
- Monitor the implementation of policies, strategies, programs, and projects based on KPIs/outcomes.
- Review policies, strategies, and programs, and propose adjustments and changes.
- Conduct economic research and intelligence gathering.
We pledge to carry out the entrusted responsibilities with full dedication through a culture of excellence and professionalism in providing services to our clients as follows:
- Plan the development of the services sector productively, professionally, and effectively;
- Prepare the Long-Term Plan Framework, the Five-Year Development Plan, and the Mid-Term Review as per the established schedule in a professional, efficient, high-quality, and effective manner;
- Evaluate and recommend development allocations for programs/projects according to priority sub-sectors in line with the schedule for preparing the Five-Year Development Plan and the Mid-Term Review;
- Carry out monitoring and evaluation of approved development programs/projects under the Five-Year Development Plan and Mid-Term Review, and recommend amendments to the allocation ceiling within three (3) working days after receiving complete information from the Ministry/Agency;
- Prepare reviews of the Cabinet Memorandum within two weeks from the date of receipt;
- The review of the Cabinet Memorandum will be provided in a shorter time frame as per the client's needs, subject to sufficient information;
- Provide feedback on the decisions of the Cabinet Ministers/Minister within three (3) days from the date of the directive;
- Respond to all parliamentary questions related to the services sector and take coordination actions as quickly, accurately, and clearly as possible.
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CIK NORBAIZURA BINTI MOHAMAD YASHIM
PERSONAL ASSISTANT TO DIRECTOR 0380902601 norbaizura.yashim@ekonomi.gov.my
DR. NIK ROZELIN BINTI NIK RAMZI SHAH
DEPUTY DIRECTOR (MACRO) 0380902602 rozelin.ramzi@ekonomi.gov.my
PN. MARSITA BINTI AHMAD
PERSONAL ASSISTANT TO DEPUTY DIRECTOR (MACRO) 0380902603 marsita.ahmad@ekonomi.gov.my
PN. ROZALINAWATI BINTI CHE ROSLEE
DEPUTY DIRECTOR (SECTORAL) 0380902604 rozalinawati.roslee@ekonomi.gov.my
PN. NORSYIHANAWATI BINTI MUHAMAD
PERSONAL ASSISTANT TO DEPUTY DIRECTOR (SECTORAL) 0380902605 norsyi.muhamad@ekonomi.gov.my
PN. ARUNA A/P RAMANATHAN
PRINCIPAL ASSISTANT DIRECTOR LOGISTICS SERVICES, DISTRIBUTIVE TRADE & COMPETITION POLICY 0380902608 aruna.ramanathan@ekonomi.gov.my -
DR. NASSAR BIN NORDIN
PRINCIPAL ASSISTANT DIRECTOR (TOURISM) 0380902609 nassar.nordin@ekonomi.gov.my
MRS. NOOR DIANA BINTI MOHAMAD JUSOH
PRINCIPAL ASSISTANT DIRECTOR MACRO, FINANCE AND PRIVATE HEALTHCARE 0380902611 diana.mohamad@ekonomi.gov.my
DR. YUSLIZA BINTI JAMALUT
PRINCIPAL ASSISTANT DIRECTOR ARTS & CULTURE 0380902606 yusliza.jamalut@ekonomi.gov.my
PN. SURIA HANIE BINTI MOHD HARIS
PRINCIPAL ASSISTANT DIRECTOR CONSTRUCTION, HALAL INDUSTRY & PRIVATE EDUCATION 0380902610 hanie.haris@ekonomi.gov.my
PN. NUR SHAHZATULSHIMA BINTI RAMLI
PRINCIPAL ASSISTANT DIRECTOR PROFESSIONAL & GLOBAL SERVICES, BILATERAL & MULTILATERAL TRADE 0380902607 shima.ramli@ekonomi.gov.my
CIK NABILLAH RASHIDAH BT ABDUL KADIR
ASSISTANT DIRECTOR PROFESSIONAL & GLOBAL SERVICES, BILATERAL & MULTILATERAL TRADE 0380902614 nabillah.kadir@ekonomi.gov.my -
CIK LAU LING LING
ASSISTANT DIRECTOR LOGISTICS SERVICES, DISTRIBUTIVE TRADE & COMPETITION POLICY 0380902615 lau.lingling@ekonomi.gov.my
EN. KELVIN VINOD A/L KANESON
ASSISTANT DIRECTOR ARTS & CULTURE 0380902613 kelvin.kaneson@ekonomi.gov.my
PN. NOR ALIA SYAMIN BINTI MOHD PUAD
ASSISTANT DIRECTOR MACRO, FINANCE & PRIVATE HEALTHCARE (I) 0380902616 alia.puad@ekonomi.gov.my
EN. MUHAMMAD FIRDAUS BIN ZULKIFFLIN
ASSISTANT DIRECTOR MACRO, FINANCE AND PRIVATE HEALTHCARE (II) 0380902617 firdaus.zulkifflin@ekonomi.gov.my
EN. RADIN MUHAMMAD FAWWAZ BIN MUHAMMAD FARHAN
ASSISTANT DIRECTOR CONSTRUCTION, HALAL INDUSTRY & PRIVATE EDUCATION 0380902622 fawwaz.farhan@ekonomi.gov.my
EN. FAHURROHMAN BIN KASRUR
ASSISTANT DIRECTOR TOURISM 0380902612 fahurrohman.kasrur@ekonomi.gov.my -
PN. NORATILIA BINTI KAMARUDDIN
MySTEP 03 80902618 noratilia.kamaruddin@ekonomi.gov.my
MS. NURUL WAHIDAH BINTI MOHD AMIN
MySTEP 0380902623 wahidah.amin@ekonomi.gov.my
PN. NUR HASIAH BINTI MOHD YUSOH
ADMINISTRATIVE ASSISTANT 0380902619 hasiah.yusoh@ekonomi.gov.my
MS NUR MAISARAH HUSNA BINTI MOHD MAHADEE
MySTEP 0380902623 nurmaisarah.mahadee@ekonomi.gov.my
EN. MOHD SAUFI BIN MOHD IDROS
OPERATION ASSISTANT 0380902620 saufi.idros@ekonomi.gov.my
AHMAD ZAKI BIN MOHAMAD
DRIVER 0380902621 zaki.mohamad@ekonomi.gov.my
Contact Us
Director
Services Industry Division
Ministry of Economy
Aras 1, Menara Prisma, Presint 3
Pusat Pentadbiran Kerajaan Persekutuan
62675 W.P Putrajaya
No. Tel. : 03-8000 8000
Faks : 03-8090 2500